CLIENT
Blueair
BACKGROUND
Sweden consists of miles after miles of beautiful nature, clean water and fresh air. But our country is also home to hundreds of thousands of indoor environments, where the air is up to 5 times as polluted as outdoors, with everything from mites, animal allergens, viruses, bacteria, to pollen, mold spores, dust and cooking fumes.
Blueair is a Swedish innovation that has been successful in 60 countries, manufacturing test-winning air purifiers with the goal that everyone should be able to breathe as fresh and clean indoor air as you encounter in the archipelago or on a mountain top.
CREATIVE SOLUTION
For Blueair Europe and the Middle East, we created the concept "Welcome to fresh air", which became the driving theme throughout the campaign, used globally in films, social media, print ads, events and PR.
MY ROLE
Art Director
AGENCY
Det
